Our Story
Our mission is to empower every parent to provide their baby with the most nutritious food effortlessly and confidently. There is a worldwide crisis of malnourished children and ‘stunting’ in children under 5. Food allergies have also never been higher, and both need to change.
After the birth of my first child, I quickly recognised the importance of meticulous planning to ensure she received the best nutrition and a joyful, healthy start. With an overwhelming amount of information available—both consistent and contradictory—I knew I needed a streamlined plan to consolidate all the valuable insights into one comprehensive resource.
After months of dedicated research and design during my spare moments, I successfully created the first version of a weaning food plan. This plan not only enabled me to deliver exceptional nutrition to my baby during those exhausting days, but it also introduced her to a delightful array of tastes and flavours that she adored!
As a mother with several life-threatening food allergies, I was determined to prevent my daughter from facing the same challenges. Adhering to the latest, trusted guidance from Allergy UK was crucial. By integrating Allergy UK and broader expertise into the food plan, I ensured I was taking every possible measure to prevent allergies from developing and to identify any that she may have been born with.
I am immensely grateful for the time I invested in creating this plan, which inspired me to expand my research and develop additional food plans to support her nutrition for years to come. With these plans, we identified and overcame two food allergies and she lives happily, allergy free. Now, with my insights and experience, I am excited to share these food plans with every parent, so that they and their children can reap the benefits.
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