Our Story
Our mission is to empower every parent to provide a safe introduction to food allergens and offer their baby the most nutritious food effortlessly and confidently. Food allergies have never been higher in the UK and across the globe. There is a worldwide crisis of malnourished children and ‘stunting’ in children under 5. Both need to change.
As a mother with several life-threatening food allergies, I was determined to prevent my daughter from facing the same challenges. Adhering to the latest, trusted guidance from Allergy UK was crucial. By integrating Allergy UK and broader expertise into weaning, I ensured I was taking every possible measure to prevent allergies from developing and to identify any safely and early on.
After the birth of my first child, I was overwhelmed by the amount of information available—both consistent and contradictory—I knew I needed a structured plan to consolidate all the valuable insights into one comprehensive resource. I quickly recognised the importance of a meticulous plan to ensure she received the best allergen introduction, nutrition and a joyful, healthy start.
After months of dedicated research and design during my spare moments, I successfully created the first version of a weaning plan. This not only enabled me to safely and properly introduce her to all 14 recognised food allergens, but also to deliver exceptional nutrition to my baby during those exhausting days.
I am immensely grateful for the time I've invested in this journey, which inspired me to expand my research and develop additional food plans to support my daughter's nutrition for years to come. Through the early allergen introduction approach, I identified and helped my daughter overcome two food allergies which I am incredibly grateful for. Now, with my insights and experience, I am excited to share these food plans with you, so that you and your children can also reap the benefits.
With love
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